Formats & solutions

Ad formats for every objective

Choose the format that fits your goal and audience. Whether you want mass reach, local visibility or conversion.

Campaign overview on a laptop and the ParkingPro app on mobile

In-app banners

High-visibility placements within the ParkingPro app.

Suitable for:

  • Reach
  • Brand awareness
  • Offers

Interstitials

A large ad format shown at a logical user moment.

Suitable for:

  • Product launches
  • Limited-time promotions
  • High visibility

Location-based campaigns

Ads targeted around selected airports and parking locations.

Suitable for:

  • Travel agencies
  • Airlines
  • Hospitality & hotels
  • Mobility services

Parking confirmation

Ads shown around the start or confirmation of a parking session.

Suitable for:

  • Contextual campaigns
  • Local offers
  • Mobility services

Email campaigns

Reach selected users by email with relevant messages.

Suitable for:

  • Lead generation
  • Promotions and offers
  • Longer-form messaging

Partnerships

Bespoke campaigns and integrated collaborations.

Suitable for:

  • Major brands
  • Long-running campaigns
  • Loyalty and activation

For advertisers

Airport parking is the one moment you know for certain that someone is travelling – including their departure and return dates. That makes ParkingPro-Ads relevant for these brands.

Airlines

Sell seats, upgrades and ancillary services to travellers who have just parked.

More about this audience

Hotel & travel chains

Reach travellers before departure and on return with stays and packages.

More about this audience

Car rental & mobility

Exactly the audience that travels by car and needs transport at destination.

More about this audience

Travel agencies & OTAs

Activate bookers at the moment travel is top of mind.

Automotive: purchase & lease

Reach car owners exactly when they drive their own car to the airport.

Insurance

Travel and car insurance at the moment a trip actually starts.

More about this audience

Airport food & retail

Promote in-airport purchases to travellers who just parked and are heading to the terminal.

Airport big data

Campaigns aligned with arrival times and the journey from parking to gate.

Taxi companies at destination

Reach travellers before they land so transport at their destination is already arranged.

Airport lounges

Sell lounge access and comfort upgrades to travellers who have just parked and have time before boarding.

Active upselling in our booking flows & apps

Actively offer extra products and services – from travel insurance to lounge access – directly in our booking flows and mobile apps.

Offline advertising on location

Physical visibility on and around our parking locations: on and in shuttle vans, at counters and with fixed signage – exactly where travellers wait, check in and board.

Advertising formats around airport parking

The formats follow the parker's journey. Digitally that means visibility in the booking environment, in confirmation and reminder communication and in the app. Physically it means formats on and around the parking location, where travellers leave their car and later pick it up again.

Which combination fits best depends on your goal. Do you want brand awareness around a specific airport, or a concrete offer at the moment of booking? During the intake we define the mix and the duration together.

Common combinations

  • Digital visibility during booking and confirmation
  • On-site formats before departure and after arrival
  • Campaigns focused on a single airport or a whole country
  • Always-on presence versus seasonal campaigns

Upsell and targeted advertising based on flight number, date and time

With a parking booking the trip is already concrete: flight number, airport, destination, departure date and time and the return are known. That allows an ad or offer to match the exact travel moment — an airport lounge, fast track or transfer before departure, or a rental car, taxi, hotel night or onward transport on arrival.

The same data enables timing: a message in the days before departure, on the morning of the flight, or shortly before the scheduled landing. The offer arrives when the traveller can still act on it, instead of at a random point in the week.

The touchpoints continue at the airport itself: valet services in the departures hall, the check-in and check-out app, the screen where the traveller signs digitally when handing over the car, and the many email and SMS moments around the booking. The big difference with airport billboards: our placements can genuinely be targeted — by flight, destination, time and traveller type, instead of one image for everyone walking past.

Upsell inside the booking flow

  • Offer a rental car or taxi based on flight number and destination
  • Airport lounge or fast track as an upsell during booking
  • Offers after the parking booking thank-you page, the way airlines do it
  • Valet services and offers in the check-in/check-out app in the departures hall
  • Advertising on the screen where the traveller signs digitally at handover
  • Messages in the email and SMS moments around departure and arrival
  • Targeting by flight number, destination, airport, date and time window
  • Genuinely targetable, unlike airport billboards
ParkingPro

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