Audiences

Reach the right parker, tailored to you.

We segment by location, timing and behaviour, so you reach exactly the group that matters for your campaign.

Holidaymakers

Travellers parking long-term at the airport during their holiday.

Business travellers

Business travellers on their way to meetings and conferences.

Families

Families travelling together from the airport.

Hotel guests

Guests of hotels and hospitality venues near the airport.

Shuttle & valet parkers

Parkers who opt for shuttle service or valet parking at the airport.

Long-term parkers

Parkers who leave their car behind for days or weeks.

For advertisers

Airport parking is the one moment you know for certain that someone is travelling – including their departure and return dates. That makes ParkingPro-Ads relevant for these brands.

Airlines

Sell seats, upgrades and ancillary services to travellers who have just parked.

  • Upgrades and extra baggage
  • Routes and seasonal offers
  • Loyalty programmes
More about this audience

Hotel & travel chains

Reach travellers before departure and on return with stays and packages.

  • Airport hotels for early flights
  • Packages and last minutes
  • Cross-sell on return
More about this audience

Car rental & mobility

Exactly the audience that travels by car and needs transport at destination.

  • Rental car at destination
  • Upgrade to a larger class
  • Corporate mobility
More about this audience

Travel agencies & OTAs

Activate bookers at the moment travel is top of mind.

  • Holiday offers
  • Destination campaigns
  • Repeat bookings

Automotive: purchase & lease

Reach car owners exactly when they drive their own car to the airport.

  • New models and offers
  • Private and corporate lease
  • Test drive and dealer leads

Insurance

Travel and car insurance at the moment a trip actually starts.

  • Travel and cancellation cover
  • Annual policies
  • Car insurance and roadside assistance
More about this audience

Airport food & retail

Promote in-airport purchases to travellers who just parked and are heading to the terminal.

  • Breakfast and coffee deals
  • Tax-free and retail offers
  • Lounge access and dining

Airport big data

Campaigns aligned with arrival times and the journey from parking to gate.

  • Timing on arrival and departure
  • Insight into transit times
  • Smart daypart targeting

Taxi companies at destination

Reach travellers before they land so transport at their destination is already arranged.

  • Airport transfers
  • Fixed ride prices
  • Pre-booking per destination

Airport lounges

Sell lounge access and comfort upgrades to travellers who have just parked and have time before boarding.

  • Lounge access
  • Fast track and comfort
  • Day passes and memberships

Active upselling in our booking flows & apps

Actively offer extra products and services – from travel insurance to lounge access – directly in our booking flows and mobile apps.

  • Travel insurance at booking
  • Upgrades and extras
  • Cross-sell in the app

Offline advertising on location

Physical visibility on and around our parking locations: on and in shuttle vans, at counters and with fixed signage – exactly where travellers wait, check in and board.

  • On and in vans & shuttles
  • Counters and check-in points
  • Physical signage at parking locations

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