Airlines
Sell seats, upgrades and ancillary services to travellers who have just parked.
- Upgrades and extra baggage
- Routes and seasonal offers
- Loyalty programmes
Use cases
Airport advertising use cases
Examples of how brands can run campaigns around the airport parking journey: from booking and confirmation to app, shuttle and parking location.
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These are application scenarios, not delivered client results. We publish campaign figures only once they are measured and approved.
Hotel & travel chains
Reach travellers before departure and on return with stays and packages.
- Airport hotels for early flights
- Packages and last minutes
- Cross-sell on return
Car rental & mobility
Exactly the audience that travels by car and needs transport at destination.
- Rental car at destination
- Upgrade to a larger class
- Corporate mobility
Travel agencies & OTAs
Activate bookers at the moment travel is top of mind.
- Holiday offers
- Destination campaigns
- Repeat bookings
Automotive: purchase & lease
Reach car owners exactly when they drive their own car to the airport.
- New models and offers
- Private and corporate lease
- Test drive and dealer leads
Insurance
Travel and car insurance at the moment a trip actually starts.
- Travel and cancellation cover
- Annual policies
- Car insurance and roadside assistance
Airport food & retail
Promote in-airport purchases to travellers who just parked and are heading to the terminal.
- Breakfast and coffee deals
- Tax-free and retail offers
- Lounge access and dining
Airport big data
Campaigns aligned with arrival times and the journey from parking to gate.
- Timing on arrival and departure
- Insight into transit times
- Smart daypart targeting
Taxi companies at destination
Reach travellers before they land so transport at their destination is already arranged.
- Airport transfers
- Fixed ride prices
- Pre-booking per destination
Airport lounges
Sell lounge access and comfort upgrades to travellers who have just parked and have time before boarding.
- Lounge access
- Fast track and comfort
- Day passes and memberships
Active upselling in our booking flows & apps
Actively offer extra products and services – from travel insurance to lounge access – directly in our booking flows and mobile apps.
- Travel insurance at booking
- Upgrades and extras
- Cross-sell in the app
Offline advertising on location
Physical visibility on and around our parking locations: on and in shuttle vans, at counters and with fixed signage – exactly where travellers wait, check in and board.
- On and in vans & shuttles
- Counters and check-in points
- Physical signage at parking locations
Possible advertising moments
- In-app banners
- Interstitials
- Location-based campaigns
- Parking confirmation
- Email campaigns
- Partnerships
Airports
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