Advertising for car rental
Rental cars at every destination.
Parkers travel by car and need transport at their destination. Reach them before landing, so the rental car is already arranged.
Rental car at destination
Offer a rental car before travellers land – including the right class and options.
Upgrades & extras
Sell upgrades to a larger class, child seats and extra options.
Business mobility
Reach frequent business travellers who need transport on a regular basis.
Suitable formats
- Location-based campaigns
- Parking confirmation
- In-app banners
- Partnerships
Why car rental companies choose ParkingPro-Ads
Precise audience
Travellers who arrive by car most often rent a car at their destination.
Inbound timing
Reach arriving travellers at the moment they arrange transport.
Measurable & scalable
Pan-European campaigns with real-time insight into bookings.
Why advertise car rental through airport parking?
Travellers who drive to the airport often need transport at their destination too. That makes them a logical audience for rental cars — especially when you can show the right class, options and pick-up location.
By advertising in the parking flow, you reach this audience before departure and upon arrival. You know where they come from, where they fly to and when they return. That makes your offer extra relevant.
Practical applications
- Rental car at destination with airport pick-up location
- Upgrades to larger class or extra options
- Business mobility for frequent flyers
- Offers for families and groups
More about this audience
Advertising within this segment
For this sector the strength lies in timing: the traveller has already fixed a travel date and airport. An offer that matches that trip is more relevant than generic advertising and connects directly to what the traveller still has to arrange.
We set campaigns up per airport or per country, with a mix of digital moments in the booking and confirmation flow and physical visibility at the parking location.
Points to consider
- Pick the airports that match your service area
- Match the message to the stage of the trip
- Combine digital and physical moments for repetition
- Agree on duration and evaluation moments up front
Upsell and targeted advertising based on flight number, date and time
With a parking booking the trip is already concrete: flight number, airport, destination, departure date and time and the return are known. That allows an ad or offer to match the exact travel moment — an airport lounge, fast track or transfer before departure, or a rental car, taxi, hotel night or onward transport on arrival.
The same data enables timing: a message in the days before departure, on the morning of the flight, or shortly before the scheduled landing. The offer arrives when the traveller can still act on it, instead of at a random point in the week.
The touchpoints continue at the airport itself: valet services in the departures hall, the check-in and check-out app, the screen where the traveller signs digitally when handing over the car, and the many email and SMS moments around the booking. The big difference with airport billboards: our placements can genuinely be targeted — by flight, destination, time and traveller type, instead of one image for everyone walking past.
Upsell inside the booking flow
- Offer a rental car or taxi based on flight number and destination
- Airport lounge or fast track as an upsell during booking
- Offers after the parking booking thank-you page, the way airlines do it
- Valet services and offers in the check-in/check-out app in the departures hall
- Advertising on the screen where the traveller signs digitally at handover
- Messages in the email and SMS moments around departure and arrival
- Targeting by flight number, destination, airport, date and time window
- Genuinely targetable, unlike airport billboards
More rental bookings at the destination?
Book a no-obligation intake and discover how we fill your fleet.