Advertising for insurers
Insurance at the starting moment.
Parking is the moment a journey truly begins. Sell travel and cancellation insurance, annual cover and car insurance with roadside assistance at the most relevant moment.
Travel & cancellation insurance
Offer travel insurance at the moment the journey actually starts.
Annual cover
Convert short-term cover into an annual travel insurance policy.
Car insurance & roadside assistance
Relevant for parkers who drive their own car to the airport.
Suitable formats
- Parking confirmation
- Email campaigns
- In-app banners
- Upsell in booking flows
Why insurers choose ParkingPro-Ads
Travel mode
Travellers actively think about risks and cover at this moment.
Context & timing
The parking confirmation is the ideal moment for an insurance offer.
Direct integration
Seamless upsell in our booking flows and apps.
Why advertise insurance through airport parking?
Parking at the airport is the concrete starting point of a trip. At that moment travellers are especially receptive to travel insurance, cancellation cover, car insurance and breakdown assistance — products that fit their journey directly.
Instead of generic insurance ads, ParkingPro-Ads lets you respond to specific travel moments. Think cover for long holidays, ski trips or business travel.
Practical applications
- Travel and cancellation insurance at booking
- Annual multi-trip cover for frequent travellers
- Car insurance and breakdown assistance for those driving their own car
- Cover for ski trips or long stays
More about this audience
Advertising within this segment
For this sector the strength lies in timing: the traveller has already fixed a travel date and airport. An offer that matches that trip is more relevant than generic advertising and connects directly to what the traveller still has to arrange.
We set campaigns up per airport or per country, with a mix of digital moments in the booking and confirmation flow and physical visibility at the parking location.
Points to consider
- Pick the airports that match your service area
- Match the message to the stage of the trip
- Combine digital and physical moments for repetition
- Agree on duration and evaluation moments up front
Upsell and targeted advertising based on flight number, date and time
With a parking booking the trip is already concrete: flight number, airport, destination, departure date and time and the return are known. That allows an ad or offer to match the exact travel moment — an airport lounge, fast track or transfer before departure, or a rental car, taxi, hotel night or onward transport on arrival.
The same data enables timing: a message in the days before departure, on the morning of the flight, or shortly before the scheduled landing. The offer arrives when the traveller can still act on it, instead of at a random point in the week.
The touchpoints continue at the airport itself: valet services in the departures hall, the check-in and check-out app, the screen where the traveller signs digitally when handing over the car, and the many email and SMS moments around the booking. The big difference with airport billboards: our placements can genuinely be targeted — by flight, destination, time and traveller type, instead of one image for everyone walking past.
Upsell inside the booking flow
- Offer a rental car or taxi based on flight number and destination
- Airport lounge or fast track as an upsell during booking
- Offers after the parking booking thank-you page, the way airlines do it
- Valet services and offers in the check-in/check-out app in the departures hall
- Advertising on the screen where the traveller signs digitally at handover
- Messages in the email and SMS moments around departure and arrival
- Targeting by flight number, destination, airport, date and time window
- Genuinely targetable, unlike airport billboards
Selling cover at the right moment?
Book a no-obligation intake and discover how we bring your insurance to the spotlight.